ASHP Foundation Partnership

Fresenius Kabi Donation at the 2018 ASHP Midyear Clinical Meeting and Exhibition Results in Social Media Mosaic

Fresenius Kabi presented a $25,000 donation to the ASHP Foundation at the 2018 ASHP Midyear Meeting in December. The donation supported ongoing training for pharmacists to help improve patient outcomes. The donation was unique because ASHP meeting attendees helped raise the funds through their social media activity, which resulted in the creation of an 8-foot-wide mosaic mural displayed in the Fresenius Kabi exhibit booth.

Attendees were asked to participate in the creation of this real-time work of art, by tagging their photos from the meeting with #ASHP18 when posting on social media. For each tagged photo sent in during the meeting, Fresenius Kabi made a $10 donation to the foundation. More than 2,500 photos were collected during the meeting with all the individual images resulting in a new, bigger image - the final mosaic.

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